Living Labs in Action: creating sustainable rural futures through new data and tools

The UK RUSTIK Regional Dissemination Event, held on 20 November 2025 at the historic Blackfriars Priory in Gloucester, brought together around 40 participants representing research, local government, community organisations, and policy. Titled “Creating Sustainable Rural Futures through New Data and Tools,” the half-day workshop explored how innovative data approaches and participatory mapping can inform more resilient and inclusive rural strategies.

 

Opening and Context

The event opened with welcoming remarks from Professor Matthew Reed, Director of the Countryside and Community Research Institute (CCRI) and Head of Research at the University of Gloucestershire. His introduction set the tone for an afternoon focused on rural sustainability, grounded in both regional experience and wider European collaborations.

Participants then received updates from the UK Living Labs across the RUSTIK and GRANULAR projects. Speakers included Daniel Keech and Katarina Kubinakova (Gloucestershire Living Lab), Aimee Morse (Monmouthshire Living Lab), Demelza Jones (Monmouthshire County Council), and Jonathan Hopkins (James Hutton Institute, GRANULAR Scotland Living Lab).

 

Insights from the Living Labs

 

1. Monmouthshire Living Lab – Understanding demographic change

Aimee Morse and Demelza Jones presented a data experiment on demographic change implemented as part of the Living Lab, exploring ways to achieve better demographic balance by retaining and attracting younger working-aged people to live and work in the county. Their three-step approach included:

  1. Developing a prototype dashboard, using Welsh Index of Multiple Deprivation data and satellite imagery.
  2. Gathering new data with Maptionnaire, targeting residents aged 16–44 to address gaps in existing datasets. Several interviews and focus groups were conducted to complement the survey.
  3. Analysing results to support local planning and decision-making.

Key issues affecting liveability for younger residents included high housing and living costs, limited educational and employment opportunities, public transport constraints, and a lack of social, leisure, or retail options. Positive comments highlighted green spaces, access to the countryside, and a peaceful, safe environment.

The findings provide Monmouthshire County Council with a baseline dataset on a group they previously had little information about, offering granular insights that can support decisions where “official statistics flatten local rural variations.”

Next steps include linking findings with the UKRI-funded Rural Wales Local Policy and Innovation Partnership, contributing to the Well-being of Future Generations Act regional wellbeing assessment, and undertaking deeper research on the public transport needs of younger working-age residents.

 

2. GRANULAR Scotland – New rural data for policy

From the James Hutton Institute, Jonathan Hopkins presented work from the GRANULAR project’s Scottish Living Lab. With 24 partners, 7 Living Labs, and 9 replication labs, GRANULAR focuses on generating spatially detailed rural knowledge.

Hopkins discussed research on:

  • Drivers of rural wellbeing advantages in Great Britain.
  • Daily mobility patterns and accessibility.
  • Rural proofing in collaboration with Ecorys.

The team confirmed the “rural wellbeing advantage”, a paradox where rural areas report higher subjective wellbeing despite reduced access to services—using a broad suite of geographic, socioeconomic, and environmental variables.

 

3. Gloucestershire Living Lab – Digital inclusion and data innovation

The Gloucestershire Living Lab team, represented by Daniel Keech and Katarina Kubinakova, presented work on digital transition challenges in the county’s four rural districts (additionally, there are two mainly urban districts in the county). Partnering with community-sector providers, a smart dashboard was developed by the University of Gloucestershire team enabling users (predominantly voluntary sector organisations) to import datasets, clean data, and perform analyses based on geographical levels. The dashboard also supports cross-reference analysis across different datasets and includes heat-map visualisation for both numerical and categorical data.

The Gloucestershire LL team also briefly presented some preliminary findings from their recent online survey linked to decentralised rural proofing of the DIIIS.  The survey shows that most digital support is directed towards vulnerable people, and that organisations targeting rural areas consistently report greater difficulty due to resource constraints and a rapidly changing public-service environment.

A key takeaway: fine-grain data doesn’t always inform policy, but the dashboard marks a significant improvement in rural data analysis, though its success also depends on social innovation and clearer strategic direction for rural digital transformation.

 

Panel: Mapping Tools for Policy and Engagement

A panel discussion chaired by Demelza Jones brought together:

The panel explored how mapping tools, participatory surveys, creative place-based methods, and continuous community dialogue can strengthen evidence-based policy. Scott Orford showcased work using poetry, videos, storytelling, and open-street mappers to mobilise community insights. Asta Hiippala highlighted the importance of ongoing dialogue rather than one-off extraction of data, noting how some cities, such as Helsinki, publish anonymised results openly to encourage transparency.

After the break, lightning talks provided additional examples of how local data can support rural policy development and informed the day’s final activity: group discussions.

 

Rural Wales Local Policy and Innovation Partnership – Strengthening evidence for policy

The Rural Wales LPIP‘s work on building a wellbeing economy for rural Wales, with a focus on inclusive and sustainable growth was presented by Matthew Reed, on behalf of Professor Michael Woods (Aberystwyth University) and Scott Orford.

The projects approach includes:

  • Strengthening the evidence base for rural policymaking.
  • Community-led action research, enabling communities to identify local issues, design research, and use evidence.
  • A new LPIP data hub, designed to support stakeholders across rural Wales.

This work complements that of the RUSTIK Living Labs by expanding data access and improving regional policymaking capacity.

 

Closing remarks

The afternoon concluded with group discussions and a plenary session led by the RUSTIK UK team, summarising key takeaways on how local data, community-driven engagement, and fine-grained analysis can contribute to more resilient rural futures.

Building on earlier RUSTIK workshops in Galicia and Finland, the UK event reinforced the importance of collaboration, knowledge exchange, and adaptive, data-informed strategies in navigating demographic, digital, and environmental transitions.

RUSTIK Regional Dissemination Event in the UK: Creating Sustainable Rural Futures Through Data and Tools

The RUSTIK Regional Dissemination Event in the UK will take place on Thursday, 20 November 2025, from 13:00 to 16:30 GMT at the historic Blackfriars Priory in Gloucester.

This half-day event, titled “Creating Sustainable Rural Futures through New Data and Tools,” will bring together researchers, policymakers, practitioners, and community leaders to explore how innovative data approaches and participatory mapping can inform more resilient and inclusive rural strategies.

 

Event Highlights

The afternoon will open with a welcome and introduction by Professor Matthew Reed, Director of the Countryside and Community Research Institute (CCRI) and Head of Research at the University of Gloucestershire. His remarks will set the tone for a dynamic discussion on rural sustainability, grounded in regional and European perspectives.

Participants will then hear an overview of work from the UK Living Labs, presented by the RUSTIK and GRANULAR project teams. Confirmed speakers include:

A panel discussion will follow, exploring the role of spatial data and mapping tools in strengthening community engagement and shaping effective local policy.
Panellists include:

After a short coffee break, a series of lightning talks will highlight innovative approaches to using local data in rural policy development. Presenters include Michael Woods (Aberystwyth University) and Scott Orford (Cardiff University).

The afternoon will continue with facilitated group discussions, inviting participants to share their insights and ideas on the future use of local data for sustainable rural policies. The event will close with a plenary session, gathering key takeaways and reflections, led by the RUSTIK UK team.

 

Why Attend

This event offers a valuable platform to:

  • Discover how data-driven tools and participatory methods are reshaping rural development.
  • Exchange knowledge and experiences across research, policy, and practice.
  • Contribute to ongoing discussions on evidence-based, locally grounded strategies for rural sustainability.

Attendees can expect lively debate, hands-on insights, and new connections to support rural innovation in the UK and across Europe.

 

Building on Previous Regional Workshops

This UK dissemination event builds on the success of previous RUSTIK regional workshops, including recent sessions in Galicia, which focused on multi-actor approaches to rural sustainability, and earlier discussions on innovative responses to rural demographic shifts, in Finland.

Together, these events highlight the growing importance of collaboration, knowledge exchange, and adaptive, data-informed strategies in shaping the future of rural regions.

 

Check the AGENDA!

 

RUSTIK Project Meeting in Cheltenham: Advancing Insights for Europe’s Rural Future

The upcoming RUSTIK project meeting in Cheltenham, UK, will bring together partners from across Europe to advance the project’s understanding of rural transformation. The main focus of the meeting will lie in the thematic workshops established as part of Work Package 5 (WP5): Refined Understanding of Rural Dynamics, Impact Assessment, and Conclusions.

These workshops represent a key step in connecting findings from across RUSTIK’s Living Labs, refining insights, and co-developing recommendations that can strengthen the resilience and sustainability of Europe’s rural regions.

Each thematic workshop will bring together a dedicated group of Living Labs, each assigned based on their core expertise and regional context.

Core Themes of the Cheltenham Workshops
  1. Socio-economic vitality and rural businesses
    Discussions will explore strategies to reinforce rural business ecosystems, enhance local innovation, and build socio-economic resilience in the face of ongoing transitions. For the “Socio-economic vitality – Strengthening Rural Businesses” workshop, the assigned Living Labs are Mazowieckie and Świętokrzyskie in Poland,  and Nockregion – Oberkärnten, Austria, each known for proactive support of rural enterprises and rural economic development.
  1. Environmental and institutional transition
    Sessions will focus on climate adaptation, sustainable resource management, and the role of data-driven development in supporting greener and smarter rural futures. The Environmental and Institutional Transition – Land Use, Natural Resources & Data Tools workshop will feature the Living Labs from Parma, Piacenza & Ferrara (Italy), Galicia (Spain), Osona (Spain), and Gloucestershire (United Kingdom) as the main contributors. These regions are recognized for pioneering efforts in landscape management, innovative data usage, and integrated territorial governance.
  1. Sustainable food and forestry systems
    Participants will share best practices and explore collaborative approaches for ensuring robust, sustainable food production and forestry management. For the Socio-economic Vitality – Sustainable Food/Forestry Systems workshop, the assigned Living Labs are Troyan-Apriltsi-Ugаrchin (Bulgaria), Garfagnana (Italy), and Zaječar District (Serbia). Each of these regions brings significant experience in enhancing rural food production systems, supporting agri-food value chains, and promoting forestry innovation.
  1. Social cohesion and inclusion
    Workshops will address how to foster equality, social inclusion, and thriving communities as essential pillars of sustainable rural development. The Social Cohesion – Stimulating Social Inclusion workshop will be led by the Living Labs from Rhein-Hunsrück (Germany), Osrednjeslovenska regija (Central Slovenia), North Karelia (Finland), and Monmouthshire (United Kingdom). These regions each bring extensive experience in fostering inclusive rural communities, developing vibrant networks, and supporting diverse social initiatives.

These discussions build on the foundations of WP1 Conceptualising functional rural areas, transition and resilience of rural areas and the latest findings from 14 Living Labs, with the aim of synthesizing key lessons and translating them into concrete recommendations for rural policy and practice. The workshops are part of Task 5.1, led by BAB, in close collaboration with partners and Living Lab teams.

Beyond the Workshops: A Rich Programme of Activities

While the workshops form the heart of the meeting, several complementary activities will offer valuable opportunities for learning, reflection, and collaboration.

  • Work Package Coordination Meetings: Dedicated sessions for WP and task leads will support strategic alignment and ensure coherence across the project’s workstreams.
  • Site Visits to Gloucestershire and Monmouthshire: Participants will have the chance to visit these two Living Lab regions, gaining first-hand insights into local rural dynamics, challenges, and innovative practices driving regional transformation.

The outcomes of the Cheltenham meeting will play a crucial role in shaping RUSTIK’s scientific outputs and final European-wide seminar. Insights gained will inform transition pathways and generate actionable recommendations for strengthening rural resilience, sustainability, and inclusion across Europe.

As the RUSTIK community gathers in Cheltenham, this meeting promises to be a catalyst for collaboration — advancing shared understanding and contributing to the vibrant future of Europe’s rural regions.

Unlocking Digital Potential: Gloucestershire’s Rural Renaissance

Gloucestershire, nestled in South West England, boasts a rich tapestry of rural life, home to nearly 650,000 residents. While urban centers like Cheltenham and Gloucester buzz with activity, our focus turns to the county’s rural heartland: Stroud, Forest of Dean, Cotswold, and Tewkesbury.

Transition Focus: Digital Divide

Despite 96.49% Superfast broadband coverage, rural communities face significant digital disparities. According to Citizens Online (2022), up to 8% of adults lack basic internet access or essential digital skills. This gap hinders economic and social inclusion, emphasizing the need for targeted interventions to bridge these divides.

Living Lab Initiative in Gloucestershire:

In Cirencester and neighboring parishes, we’re pioneering community-level datasets to understand digital needs and capabilities better. By collaborating closely with local stakeholders—from social housing providers to town councils—we’re developing a nuanced understanding of how digital access impacts daily lives. This initiative isn’t just about data collection; it’s about fostering a robust digital ecosystem where everyone can participate and benefit equally.

Policy Relevance:

Aligned with Gloucestershire’s comprehensive Digital Inclusion Strategy, our efforts aim to empower communities with digital literacy and equitable access. By integrating local insights and partnerships, we’re shaping policies that resonate deeply with rural realities. This approach ensures no one is left behind in our collective journey towards a digitally inclusive society.

Emerging Data Needs:

To address the complex challenges of data integration, we’re leveraging expertise from the University of Gloucestershire to develop interactive dashboards. These tools empower decision-makers with real-time insights, guiding informed strategies for sustainable rural development. Our focus is on enhancing digital connectivity, fostering digital skills among diverse demographics, and supporting local businesses to thrive in a digital-first economy.

Join us in navigating Gloucestershire’s dynamic digital landscape, paving the way for inclusive growth, resilient communities, and a future-ready county where everyone can thrive!

 

The 14 RUSTIK Living Labs actors meet in Barcelona to foster knowledge exchange

 

The Pilot Region Kick-off was held in February 2023, and it was RUSTIK’s first in-person knowledge exchange, training, and networking event for partners from the 14 Pilot Regions. The event took place over two days in Barcelona and Osona in Catalonia.

During the Pilot Region Kick-off event, attendees had the opportunity to increase their understanding of the RUSTIK project and interact with the project coordinators. They also delved into how the Pilot Regions could add value to the initiative and gained indispensable knowledge for implementing RUSTIK’s approaches. It was also the first opportunity for exchanging ideas and insights with partners from 14 distinct rural regions across ten states.

During the first day of the meeting, the RUSTIK project was introduced, and the attendees learned about the key concepts that will play a key role throughout the project’s duration and began exploring how these concepts could be put into practice in their respective pilot regions. On the second day, the focus shifted from ideas to action. The attendees comprehended what to anticipate and accomplish as they started to put into action a RUSTIK Living Lab in their pilot regions.

The interactive workshops enabled the attendees to have a direct conversation with the leads in charge of each of the upcoming tasks in the Living Lab. They had the chance to ask questions and provide feedback about the topics covered, which included doing background research on their respective pilot regions led by Franco Mantino (CREA), identifying existing data and data needs led by Andreu Ulied (MCRIT), setting up and assessing their Living Lab led by Janet Dwyer (CCRI), and creating a policy panorama for their pilot region led by Petri Kahila and Juha Halme (UEF).

Our hosts in Catalonia

The hosts for the event were MCRIT and the Ersilia Foundation. On the first day, we visited Sant Miquel de Balenyà, one of RUSTIK’s 14 pilot regions. The town had been established after a train station was built in the area in 1875, and it now has 1,353 residents. The nearby Parc Natural de Montseny is a UNESCO biosphere reserve. The wider region, Osona (with a population of 165,229), is renowned for its sausages and has a ratio of over six pigs per person.

RUSTIK will run 14 Living Labs to foster sustainability transitions in rural communities

RUSTIK (Rural Sustainability Transitions through Integration of Knowledge for improved policy processes) is a four-year transdisciplinary research project. The project aims to enable rural communities’ actors and policymakers to design better strategies, initiatives and policies fostering sustainability transitions of rural areas.

The project, funded by the Horizon Europe programme, envisages an analysis of current adaption requirements and the support of effective rural policy-making processes for a better understanding of the different rural functionalities and characteristics as well as the potentials and challenges of rural areas. Environment, climate-energy, socio-economic and digital will be the key transition pathways studied in the project.

Living Labs in 14 European Pilot Regions in 10 European countries will be the central element to generate new insights into rural diversity and societal transformations. RUSTIK’s Living Labs will work on the identification of new data, methods of data collection, combined with current data sources to set up relevant indicators. The project will also focus on data integration and dissemination, to make information and analysis accessible and valuable for actors and policymakers; and to improve rural impact assessment. The final goal is to enhance policy strategies and governance structures. To do so, 3 sequential phases: situational review, data experimentation, and policy learning are envisaged.

This week the academic partners of the project got together for the kick-off meeting organised in Frankfurt by the project coordinator, the Institute for Rural Development Research (IfLS).

A multidisciplinary consortium
The consortium involves 30 partner organisations. Eight universities and four research institutes are providing scientific expertise within the fields of rural development, spatial planning and reporting, policy process, climate change and sustainability; two knowledge-based SMEs contribute to this with ready-to-apply technologies and approaches; and two NGOs act as intermediaries between university resp. SMEs.

Local and regional embedded partners ensure a practice-oriented implementation of the project. This comprises partners from five local or regional public administration, two local action groups (LAGs), three business associations and three regional development agencies.

Two European umbrella organisation representing rural mountainous stakeholders and regions, Euromontana,, and the European LEADER association for rural development, ELARD, are key multipliers towards other European regions and particularly support the dissemination towards the European Union.

The consortium efforts will contribute to enhancing existing European policy tools and approaches, most of all to support the European Green Deal, the European Digital Strategy, the European Pillar of Social Rights and the EU Long-Term Vision for Rural Areas of the European Union, the EU Cohesion policy, the common agricultural policy, and, in particular, the European agricultural guarantee fund (EAGF).

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