Unlocking Digital Potential: Gloucestershire’s Rural Renaissance

Gloucestershire, nestled in South West England, boasts a rich tapestry of rural life, home to nearly 650,000 residents. While urban centers like Cheltenham and Gloucester buzz with activity, our focus turns to the county’s rural heartland: Stroud, Forest of Dean, Cotswold, and Tewkesbury.

Transition Focus: Digital Divide

Despite 96.49% Superfast broadband coverage, rural communities face significant digital disparities. According to Citizens Online (2022), up to 8% of adults lack basic internet access or essential digital skills. This gap hinders economic and social inclusion, emphasizing the need for targeted interventions to bridge these divides.

Living Lab Initiative in Gloucestershire:

In Cirencester and neighboring parishes, we’re pioneering community-level datasets to understand digital needs and capabilities better. By collaborating closely with local stakeholders—from social housing providers to town councils—we’re developing a nuanced understanding of how digital access impacts daily lives. This initiative isn’t just about data collection; it’s about fostering a robust digital ecosystem where everyone can participate and benefit equally.

Policy Relevance:

Aligned with Gloucestershire’s comprehensive Digital Inclusion Strategy, our efforts aim to empower communities with digital literacy and equitable access. By integrating local insights and partnerships, we’re shaping policies that resonate deeply with rural realities. This approach ensures no one is left behind in our collective journey towards a digitally inclusive society.

Emerging Data Needs:

To address the complex challenges of data integration, we’re leveraging expertise from the University of Gloucestershire to develop interactive dashboards. These tools empower decision-makers with real-time insights, guiding informed strategies for sustainable rural development. Our focus is on enhancing digital connectivity, fostering digital skills among diverse demographics, and supporting local businesses to thrive in a digital-first economy.

Join us in navigating Gloucestershire’s dynamic digital landscape, paving the way for inclusive growth, resilient communities, and a future-ready county where everyone can thrive!

 

The 14 RUSTIK Living Labs actors meet in Barcelona to foster knowledge exchange

 

The Pilot Region Kick-off was held in February 2023, and it was RUSTIK’s first in-person knowledge exchange, training, and networking event for partners from the 14 Pilot Regions. The event took place over two days in Barcelona and Osona in Catalonia.

During the Pilot Region Kick-off event, attendees had the opportunity to increase their understanding of the RUSTIK project and interact with the project coordinators. They also delved into how the Pilot Regions could add value to the initiative and gained indispensable knowledge for implementing RUSTIK’s approaches. It was also the first opportunity for exchanging ideas and insights with partners from 14 distinct rural regions across ten states.

During the first day of the meeting, the RUSTIK project was introduced, and the attendees learned about the key concepts that will play a key role throughout the project’s duration and began exploring how these concepts could be put into practice in their respective pilot regions. On the second day, the focus shifted from ideas to action. The attendees comprehended what to anticipate and accomplish as they started to put into action a RUSTIK Living Lab in their pilot regions.

The interactive workshops enabled the attendees to have a direct conversation with the leads in charge of each of the upcoming tasks in the Living Lab. They had the chance to ask questions and provide feedback about the topics covered, which included doing background research on their respective pilot regions led by Franco Mantino (CREA), identifying existing data and data needs led by Andreu Ulied (MCRIT), setting up and assessing their Living Lab led by Janet Dwyer (CCRI), and creating a policy panorama for their pilot region led by Petri Kahila and Juha Halme (UEF).

Our hosts in Catalonia

The hosts for the event were MCRIT and the Ersilia Foundation. On the first day, we visited Sant Miquel de Balenyà, one of RUSTIK’s 14 pilot regions. The town had been established after a train station was built in the area in 1875, and it now has 1,353 residents. The nearby Parc Natural de Montseny is a UNESCO biosphere reserve. The wider region, Osona (with a population of 165,229), is renowned for its sausages and has a ratio of over six pigs per person.

RUSTIK will run 14 Living Labs to foster sustainability transitions in rural communities

RUSTIK (Rural Sustainability Transitions through Integration of Knowledge for improved policy processes) is a four-year transdisciplinary research project. The project aims to enable rural communities’ actors and policymakers to design better strategies, initiatives and policies fostering sustainability transitions of rural areas.

The project, funded by the Horizon Europe programme, envisages an analysis of current adaption requirements and the support of effective rural policy-making processes for a better understanding of the different rural functionalities and characteristics as well as the potentials and challenges of rural areas. Environment, climate-energy, socio-economic and digital will be the key transition pathways studied in the project.

Living Labs in 14 European Pilot Regions in 10 European countries will be the central element to generate new insights into rural diversity and societal transformations. RUSTIK’s Living Labs will work on the identification of new data, methods of data collection, combined with current data sources to set up relevant indicators. The project will also focus on data integration and dissemination, to make information and analysis accessible and valuable for actors and policymakers; and to improve rural impact assessment. The final goal is to enhance policy strategies and governance structures. To do so, 3 sequential phases: situational review, data experimentation, and policy learning are envisaged.

This week the academic partners of the project got together for the kick-off meeting organised in Frankfurt by the project coordinator, the Institute for Rural Development Research (IfLS).

A multidisciplinary consortium
The consortium involves 30 partner organisations. Eight universities and four research institutes are providing scientific expertise within the fields of rural development, spatial planning and reporting, policy process, climate change and sustainability; two knowledge-based SMEs contribute to this with ready-to-apply technologies and approaches; and two NGOs act as intermediaries between university resp. SMEs.

Local and regional embedded partners ensure a practice-oriented implementation of the project. This comprises partners from five local or regional public administration, two local action groups (LAGs), three business associations and three regional development agencies.

Two European umbrella organisation representing rural mountainous stakeholders and regions, Euromontana,, and the European LEADER association for rural development, ELARD, are key multipliers towards other European regions and particularly support the dissemination towards the European Union.

The consortium efforts will contribute to enhancing existing European policy tools and approaches, most of all to support the European Green Deal, the European Digital Strategy, the European Pillar of Social Rights and the EU Long-Term Vision for Rural Areas of the European Union, the EU Cohesion policy, the common agricultural policy, and, in particular, the European agricultural guarantee fund (EAGF).

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