RUSTIK at the 10th EUGEO Congress: Exploring Rural Transitions in a Changing Europe

The RUSTIK project will contribute to the upcoming 10th EUGEO Congress, taking place from 8–11 September 2025 at the Austrian Academy of Sciences in Vienna. Under the theme “Geographies of a Changing Europe”, the event will bring together geographers from across the continent to address Europe’s complex territorial and social transformations. 

RUSTIK is taking part in the scientific programme with Session 106: The relevance of diverse information collection in research on transition of rural areas, scheduled for Wednesday, 10 September 2025 (09:00–10:30). The session is chaired by Prof. Ewa Korcelli-Olejniczak and Prof. Jerzy Bański, and features contributions from RUSTIK Living Labs in Austria, Slovenia, Serbia, and Poland. 

Session Focus: How We Know What We Know 

The aim of the session is to explore the role that different data collection methods—both quantitative and qualitative—play in shaping how knowledge is built around rural transitions. Rather than focusing solely on the findings of research, the session will spotlight the “how”: how data is gathered, how participatory methods are implemented, and how research processes influence both the outcomes and the territories themselves. 

Drawing on experiences from RUSTIK’s pilot regions, participants will discuss how data collection tools and methods affect participatory action research, and reflect on questions of transferability, universality, and replicability. The session invites a methodological dialogue on the tools and approaches that can meaningfully support the transitions of rural and peri-urban areas across Europe. 

Presentations from RUSTIK Partners 
  1. Combining Data and Stakeholder Engagement to Support Rural Transitions
    Living Lab: Nockregion-Oberkärnten, Austria
    Karin Schroll, Daria Ernst, Ingrid Machold (Federal Institute of Agricultural Economics, Rural and Mountain Research)
    A mixed-methods approach to mapping and understanding the role of small rural businesses, with a focus on spatial data and participatory validation through mapping workshops. 
  2. Supporting Social Entrepreneurship and Food Redistribution: A Modelling Approach
    Living Lab: Osrednjeslovenska, Slovenia
    Matic Soklič, Emil Erjavec, Ilona Rac (University of Ljubljana)
    Development of a system dynamics model connecting food redistribution to social impact, combining logistics data with qualitative insights from a social cooperative. 
  3. A Living Lab Approach in Functional Rural Areas
    Living Lab: Radomski Subregion, Poland
    Marcin Mazur, Ewa Korcelli-Olejniczak (Institute of Geography and Spatial Organization PAS)
    An exploration of methodological experimentation in a socially challenged region, highlighting the integration of bottom-up knowledge and formal data sources. 
  4. Developing an Inclusive Short Food Supply Chain to Meet Tourism Demand
    Living Lab: Zaječar District, Serbia
    Natalija Bogdanov, Saša Todorović (University of Belgrade – Faculty of Agriculture)
    Use of surveys, social network analysis, and spatial mapping to connect local food producers with tourism demand, aiming to build resilient, short supply chains. 

The session supports RUSTIK’s overarching goal to co-produce data-driven and context-sensitive knowledge that empowers rural communities and informs better policy-making. Participation in the EUGEO Congress offers a valuable opportunity to engage with the broader geographical research community on methods, practices, and the future of rural transitions in Europe. 

RUSTIK at the XXI European Rural Development Network Conference: Advancing Rural Sustainability Through Living Labs

From September 23 to 25, 2025, the vibrant city of Bucharest, Romania, will host the XXI European Rural Development Network (ERDN) Conference on the theme “Food systems transition for sustainable rural development.” This event will bring together experts, researchers, policymakers, and project leaders from across Europe, all united by the goal of fostering resilient and sustainable rural futures.

RUSTIK is proud to participate with a poster presentation titled: “Facilitating transition to a resilient and sustainable future of rural areas through Living Labs: The example of the Austrian Living Lab Nockregion-Oberkärnten.” The presentation will be delivered by Ingrid Machold from the Federal Institute of Agricultural Economics, Rural and Mountain Research (BAB), Vienna.

The Austrian Living Lab Nockregion-Oberkärnten focuses on the socio-economic transition challenges faced by small rural businesses (SRBs) — those with fewer than 50 employees — which represent 99% of businesses in the region. These SRBs are the backbone of the local economy, providing diverse services and employment opportunities critical for regional vitality.

The Living Lab’s core objective is to enhance the visibility and influence of SRBs in regional decision-making, strengthening their role as key drivers of sustainable development. The process unfolds in three iterative cycles that align research priorities with practical needs, define and implement data experiments, and translate findings into actionable strategies, policy designs, and development initiatives.

What to Expect at the Conference

The ERDN conference will offer a dynamic platform for knowledge exchange, featuring thematic sessions with presentations followed by open debates moderated by experts. RUSTIK’s contribution to the session on rural transitions will enrich discussions on how innovative, data-informed approaches can accelerate rural resilience.

The conference will also foster collaboration across Horizon Europe projects, with panel discussions on critical topics such as the Rural Pact, sustainable food systems, and land governance. These dialogues will emphasize the need for integrated policies and community engagement to meet the ambitious vision of resilient rural areas by 2040.

Participants will also enjoy networking opportunities during traditional Romanian social events, strengthening bonds within the rural development community.

Looking Ahead

RUSTIK’s participation in the ERDN Conference will highlight the importance of Living Labs as catalysts for sustainable rural transformation. By sharing the Austrian experience, RUSTIK will contribute valuable lessons on supporting small rural businesses and enabling inclusive, place-based innovation.

As the project progresses, the insights gathered at this event will feed into RUSTIK’s ongoing efforts to shape policies and initiatives that ensure vibrant, resilient rural futures across Europe.

RUSTIK to Participate in the International Mountain Conference 2025 in Innsbruck

The RUSTIK project will be represented at the upcoming International Mountain Conference (IMC), taking place from 14 to 18 September 2025 in Innsbruck, Austria. The IMC is a key international forum dedicated to mountain research, bringing together scientists and practitioners from various disciplines to exchange knowledge and explore strategies for resilient and sustainable mountain development. 

RUSTIK will contribute to the conference through participation in Focus Session 3.196: “Mountain diversities for shared innovative solutions: The role of SMEs for sustainable and resilient development in mountain rural areas.” This session is convened by Ingrid Machold (BAB, Austria), with co-conveners Petya Slavova, Daria Ernst, and Nina Denisova. 

The session focuses on the role of small and medium-sized enterprises (SMEs) in mountain areas, exploring how their innovative approaches contribute to local employment, economic diversification, and resilience in the face of socio-economic and environmental challenges. The session will highlight diverse examples from across Europe and stimulate discussion on how to better integrate SMEs into regional development and policy frameworks. 

RUSTIK’s contributions include three presentations: 

  • Understanding and Enhancing the Visibility and Diversity of Small Rural Businesses
    Ingrid Machold, Karin Schroll, Daria Ernst
    This presentation explores the contribution of small rural businesses (SRBs) in Austria’s Nockregion-Oberkärnten, focusing on visibility, governance inclusion, and their key role in regional development. 
  • Exploring Territorial Development in the Central Balkan Mountain Area through SMEs
    Petya Slavova, Nina Denisova
    The presentation analyses SME business models in three municipalities in Bulgaria’s Central Balkan region, offering insights into how different local contexts shape development pathways. 
  • Multifunctional Forestry in Transition: Challenges and Opportunities for Small Enterprises in MontagnAppennino
    Mirta Sutter, Brigida Marovelli, Daniele Matteucci
    This contribution presents findings from the Italian RUSTIK Living Lab, where SMEs in forestry are working to revitalise mountain economies through sustainable forest management and ecosystem services. 

Through these contributions, RUSTIK will share practical insights from its Living Labs and ongoing research activities, supporting discussions on how SMEs can foster more inclusive, sustainable, and resilient futures in Europe’s mountain regions. 

More information on the International Mountain Conference can be found at: www.imc2025.info 

RUSTIK Living Lab in Austria’s Nockregion-Oberkärnten – Navigating the Future: Small Rural Businesses in Focus

Welcome to the inaugural Living Lab Report for the Austrian Pilot Region, Nockregion-Oberkärnten, situated in the heart of the Central Alps within Carinthia’s southernmost province. Covering 1,324 km² and encompassing 17 municipalities, this region grapples with the persistent challenge of population decline. With only 15% dedicated to permanent settlement, the economic landscape thrives on key sectors like tourism, agriculture, forestry, trade, industry, and construction.

Living Lab Challenge

Our Living Lab challenge focuses on Small Rural Businesses (SRB) in Nockregion-Oberkärnten. Initially exploring the application of a Quality of Life (QoL) Index, we redirected our attention to the more pertinent challenge of identifying the needs and challenges faced by SRBs and establishing a network to support them. This encompasses businesses, including farmers, with no more than 50 employees. The primary objective is to pinpoint data gaps, map the current regional state, and foster a comprehensive understanding of challenges encountered by entrepreneurs and business owners.

The groundwork laid will assess and justify the necessity of establishing a regional network/platform for SRBs. Envisioned as a central hub, this platform addresses challenges such as strengthening awareness of regional products, fostering value chains, facilitating joint training, enhancing negotiation power, addressing sustainable green business management issues, navigating rental space availability, managing challenges in employee recruitment and retention, and focusing on women as a specific target group.

Rationale

This approach rectifies oversights in previous projects by focusing on SRBs’ absence in regional strategies, especially during their foundation and takeover processes. The decision to spotlight SRBs aligns with their substantial contribution to the local economy, providing diverse employment opportunities. In Carinthia, small businesses constitute about 94% of all businesses, playing a crucial role in stimulating local activities and combating vacancies, contributing to the overall attractiveness of rural municipalities.

Knowledge to Date

Insights from expert interviews, PRP meetings, and literature research showcase existing business collaborations and challenges faced by SRBs in Nockregion-Oberkärnten. Previous initiatives like IGO and AGZ aimed at business settlements and sharing employees among different employers, underscoring the region’s efforts. Challenges, including limited time capacity for small business owners, difficulties in consolidating projects, and issues like employee retention and high rental prices, have surfaced through stakeholder engagement.

Research Questions

  • What is the current state of the SRB landscape in Nockregion-Oberkärnten concerning the number of businesses, sector, branches, and employment sizes?
  • What data points and indicators are relevant for stakeholders to describe or gain a better understanding of the current situation of SRBs? What are the opportunities and shortcomings
  • What benefits do SRBs envision from a new platform or network, and how should it be structured to ensure acceptance?

Policy Relevance

To address the socio-economic transition, a holistic approach involving all sectors is deemed necessary. The Living Lab’s transition challenge aims to strengthen the position of SRBs in regional decision-making processes, aligning with the PRP’s objective of attracting new inhabitants and encouraging locals to stay. Establishing a network of SRBs is viewed as a critical step in adapting regional policies to address demographic change.

Emerging Data Needs

The Living Lab will focus on SRBs, aiming to identify and fill data gaps to understand their challenges and obstacles. Combining quantitative and qualitative local data will provide a comprehensive foundation for future strategies and decision-making.

Data Availability

While statistical data on workplaces, companies, and employees for SRBs is available, specific needs and challenges data are lacking. Expert interviews and consultations with stakeholders will be conducted to improve the knowledge base. OpenStreetMap data since 2012 will complement spatial analyses, providing insights into the spatial distribution of economic activities in the region.

RUSTIK Living Lab in Austria Spotlighted in the ‘Living Labs in Rural Areas: How To?’ Webinar

Living labs

In the picturesque landscapes of Carinthia, Austria, the Nockregion-Oberkärnten faces a set of challenges that demand innovative solutions for sustainable development. Daria Ernst, representing the Federal Institute of Agricultural Economics, Rural and Mountain Research (BAB), took center stage at the “Living Labs in rural areas: HOW TO? Knowledge Transfer Accelerator” organized by the Granular project and the European Association for Innovation in Local Development (AEIDL). 

The Living Lab Pilot Region, nestled in Carinthia, spans 1,324 km², encompassing 17 municipalities with a population of 52,500. The region grapples with significant issues, including an imbalanced job structure, deficits in job supply, high commuter rates, out-migration of young people and women, and an aging population. 

Daria Ernst adeptly introduced two pivotal topics for the Living Lab challenge, considered and deliberated with the Project Review Panel and the Focus Group, aligning with the regional strategy: 

Initially, they contemplated channelling efforts into the implementation of a Quality of Life (QoL) Index tailored specifically to Nockregion-Oberkärnten. This innovative tool aspired to gauge progress and territorial development, offering nuanced insights into diverse facets of the region’s wellbeing. However, this proposal encountered several critical issues: 

  • Challenge of Comparability: Addressing the intricate task of ensuring the QoL Index’s comparability with other regions. 
  • Living Lab Approach Hurdles: Tackling challenges associated with the applicability of the Living Lab approach. 
  • Data Gaps and Capacity Constraints: Identifying and surmounting crucial data gaps and capacity constraints. 

Subsequently, an alternative path emerged as the focal point of this Living Lab endeavor – the establishment of a Network of Small Rural Businesses (SRB), an area overlooked in previous projects. Discussions revealed an absence of representation for SRBs in regional strategies, emphasizing the need to address this gap. The rationale and objectives for this initiative include:  

  • Data Gap Pinpointing: Systematically identifying and addressing data gaps while mapping the current regional state. 
  • Comprehensive Understanding: Cultivating a profound understanding of the challenges confronted by entrepreneurs and business owners. 
  • Justifying the Necessity: Utilizing meticulously collected data to substantiate the imperative of instituting a regional network/platform for SRBs. 
  • Central Hub Functionality: Picturing the envisioned platform as a pivotal central hub adept at addressing challenges and providing indispensable support. 
  • Innovation Pathway: Charting a course that paves the way for innovative projects in unwavering support of SRBs. 

Daria Ernst’s presentation not only showcased a thoughtful consideration of challenges but also illuminated a strategic roadmap for transformative action, promising impactful contributions to the socio-economic fabric of Nockregion-Oberkärnten. As these Living Lab initiatives progress, they hold the potential to redefine the narrative of rural development, furnishing invaluable insights and solutions applicable to analogous regions globally. 

Interacting with EU Projects 

Participation in this webinar provided a valuable opportunity to engage with various projects focused on rural development. Presentations from GRANULAR, SHERPA, ROBUST, and insights beyond European projects were shared, fostering a collaborative exchange of ideas and strategies. The interaction emphasized the pivotal role of Living Labs in shaping effective policies for rural advancement. As the discussions unfold, the shared experiences promise to enhance the collective knowledge pool and drive impactful initiatives in the realm of rural development. 

The 14 RUSTIK Living Labs actors meet in Barcelona to foster knowledge exchange

 

The Pilot Region Kick-off was held in February 2023, and it was RUSTIK’s first in-person knowledge exchange, training, and networking event for partners from the 14 Pilot Regions. The event took place over two days in Barcelona and Osona in Catalonia.

During the Pilot Region Kick-off event, attendees had the opportunity to increase their understanding of the RUSTIK project and interact with the project coordinators. They also delved into how the Pilot Regions could add value to the initiative and gained indispensable knowledge for implementing RUSTIK’s approaches. It was also the first opportunity for exchanging ideas and insights with partners from 14 distinct rural regions across ten states.

During the first day of the meeting, the RUSTIK project was introduced, and the attendees learned about the key concepts that will play a key role throughout the project’s duration and began exploring how these concepts could be put into practice in their respective pilot regions. On the second day, the focus shifted from ideas to action. The attendees comprehended what to anticipate and accomplish as they started to put into action a RUSTIK Living Lab in their pilot regions.

The interactive workshops enabled the attendees to have a direct conversation with the leads in charge of each of the upcoming tasks in the Living Lab. They had the chance to ask questions and provide feedback about the topics covered, which included doing background research on their respective pilot regions led by Franco Mantino (CREA), identifying existing data and data needs led by Andreu Ulied (MCRIT), setting up and assessing their Living Lab led by Janet Dwyer (CCRI), and creating a policy panorama for their pilot region led by Petri Kahila and Juha Halme (UEF).

Our hosts in Catalonia

The hosts for the event were MCRIT and the Ersilia Foundation. On the first day, we visited Sant Miquel de Balenyà, one of RUSTIK’s 14 pilot regions. The town had been established after a train station was built in the area in 1875, and it now has 1,353 residents. The nearby Parc Natural de Montseny is a UNESCO biosphere reserve. The wider region, Osona (with a population of 165,229), is renowned for its sausages and has a ratio of over six pigs per person.

RUSTIK will run 14 Living Labs to foster sustainability transitions in rural communities

RUSTIK (Rural Sustainability Transitions through Integration of Knowledge for improved policy processes) is a four-year transdisciplinary research project. The project aims to enable rural communities’ actors and policymakers to design better strategies, initiatives and policies fostering sustainability transitions of rural areas.

The project, funded by the Horizon Europe programme, envisages an analysis of current adaption requirements and the support of effective rural policy-making processes for a better understanding of the different rural functionalities and characteristics as well as the potentials and challenges of rural areas. Environment, climate-energy, socio-economic and digital will be the key transition pathways studied in the project.

Living Labs in 14 European Pilot Regions in 10 European countries will be the central element to generate new insights into rural diversity and societal transformations. RUSTIK’s Living Labs will work on the identification of new data, methods of data collection, combined with current data sources to set up relevant indicators. The project will also focus on data integration and dissemination, to make information and analysis accessible and valuable for actors and policymakers; and to improve rural impact assessment. The final goal is to enhance policy strategies and governance structures. To do so, 3 sequential phases: situational review, data experimentation, and policy learning are envisaged.

This week the academic partners of the project got together for the kick-off meeting organised in Frankfurt by the project coordinator, the Institute for Rural Development Research (IfLS).

A multidisciplinary consortium
The consortium involves 30 partner organisations. Eight universities and four research institutes are providing scientific expertise within the fields of rural development, spatial planning and reporting, policy process, climate change and sustainability; two knowledge-based SMEs contribute to this with ready-to-apply technologies and approaches; and two NGOs act as intermediaries between university resp. SMEs.

Local and regional embedded partners ensure a practice-oriented implementation of the project. This comprises partners from five local or regional public administration, two local action groups (LAGs), three business associations and three regional development agencies.

Two European umbrella organisation representing rural mountainous stakeholders and regions, Euromontana,, and the European LEADER association for rural development, ELARD, are key multipliers towards other European regions and particularly support the dissemination towards the European Union.

The consortium efforts will contribute to enhancing existing European policy tools and approaches, most of all to support the European Green Deal, the European Digital Strategy, the European Pillar of Social Rights and the EU Long-Term Vision for Rural Areas of the European Union, the EU Cohesion policy, the common agricultural policy, and, in particular, the European agricultural guarantee fund (EAGF).

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