Unlocking the Potential of Rural Tourism in Świętokrzyskie Voivodeship

Świętokrzyskie Voivodeship embraces tourism as a beacon of hope amidst demographic challenges. From industrial vigor to rustic allure, join us on a journey of renewal and regeneration.

The Świętokrzyskie region, nestled in the heart of Poland, boasts a unique blend of industrial vigor in the north and rustic charm in the south. Encompassing vast expanses of land and numerous protected areas, Świętokrzyskie Voivodeship offers an enticing mix of environmental splendor and cultural heritage. However, amidst its scenic beauty lies a socio-economic challenge that demands attention and strategic intervention.

The foremost concern facing the region is the adverse demographic trends plaguing its rural areas. Migration outflows, an aging populace, and dwindling birth rates have collectively contributed to a significant decline in population over the past two decades. The exodus of young residents, coupled with a burgeoning elderly demographic, paints a stark picture of the region’s demographic dilemma.

Recognizing the urgency of this issue, stakeholders have identified rural tourism as a potential catalyst for positive change. Tourism, with its promise of economic diversification and job creation, emerges as a beacon of hope amidst demographic gloom. By leveraging the region’s untapped tourism resources, stakeholders aim to not only arrest but reverse the tide of negative demographic trends.

The strategic roadmap for rural tourism development in Świętokrzyskie Voivodeship is underpinned by a holistic approach aimed at enhancing the region’s attractiveness, particularly among the younger populace. Initiatives to improve overall quality of life, bolster employment opportunities, and enhance access to essential services and cultural amenities are pivotal in this endeavor. Creating an environment conducive to attracting and retaining new residents is paramount to the region’s revitalization.

The Living Lab Challenge serves as a crucible for innovation, envisioning rural tourism as a transformative force capable of reshaping the region’s socio-economic landscape. By fostering the development of tourism infrastructure and promoting collaboration networks, the initiative seeks to elevate the region’s profile as a premier tourist destination. Moreover, through targeted marketing efforts and brand-building exercises, stakeholders aim to spotlight the myriad attractions of rural Świętokrzyskie.

Central to this initiative is the gathering of pertinent data to inform decision-making and guide policy formulation. While existing knowledge on rural tourism in the region remains scant, efforts are underway to conduct comprehensive research and data collection. Through social surveys, interviews, and meticulous inventorying of agritourism facilities, stakeholders endeavor to glean invaluable insights into tourist preferences, infrastructure needs, and the spatial distribution of resources.

In charting the course ahead, Świętokrzyskie Voivodeship stands poised at a crossroads, armed with the collective resolve to harness the transformative potential of rural tourism. As the region embarks on this journey of renewal and regeneration, it does so with a steadfast commitment to shaping a brighter, more vibrant future for generations to come.

The 14 RUSTIK Living Labs actors meet in Barcelona to foster knowledge exchange

 

The Pilot Region Kick-off was held in February 2023, and it was RUSTIK’s first in-person knowledge exchange, training, and networking event for partners from the 14 Pilot Regions. The event took place over two days in Barcelona and Osona in Catalonia.

During the Pilot Region Kick-off event, attendees had the opportunity to increase their understanding of the RUSTIK project and interact with the project coordinators. They also delved into how the Pilot Regions could add value to the initiative and gained indispensable knowledge for implementing RUSTIK’s approaches. It was also the first opportunity for exchanging ideas and insights with partners from 14 distinct rural regions across ten states.

During the first day of the meeting, the RUSTIK project was introduced, and the attendees learned about the key concepts that will play a key role throughout the project’s duration and began exploring how these concepts could be put into practice in their respective pilot regions. On the second day, the focus shifted from ideas to action. The attendees comprehended what to anticipate and accomplish as they started to put into action a RUSTIK Living Lab in their pilot regions.

The interactive workshops enabled the attendees to have a direct conversation with the leads in charge of each of the upcoming tasks in the Living Lab. They had the chance to ask questions and provide feedback about the topics covered, which included doing background research on their respective pilot regions led by Franco Mantino (CREA), identifying existing data and data needs led by Andreu Ulied (MCRIT), setting up and assessing their Living Lab led by Janet Dwyer (CCRI), and creating a policy panorama for their pilot region led by Petri Kahila and Juha Halme (UEF).

Our hosts in Catalonia

The hosts for the event were MCRIT and the Ersilia Foundation. On the first day, we visited Sant Miquel de Balenyà, one of RUSTIK’s 14 pilot regions. The town had been established after a train station was built in the area in 1875, and it now has 1,353 residents. The nearby Parc Natural de Montseny is a UNESCO biosphere reserve. The wider region, Osona (with a population of 165,229), is renowned for its sausages and has a ratio of over six pigs per person.

RUSTIK will run 14 Living Labs to foster sustainability transitions in rural communities

RUSTIK (Rural Sustainability Transitions through Integration of Knowledge for improved policy processes) is a four-year transdisciplinary research project. The project aims to enable rural communities’ actors and policymakers to design better strategies, initiatives and policies fostering sustainability transitions of rural areas.

The project, funded by the Horizon Europe programme, envisages an analysis of current adaption requirements and the support of effective rural policy-making processes for a better understanding of the different rural functionalities and characteristics as well as the potentials and challenges of rural areas. Environment, climate-energy, socio-economic and digital will be the key transition pathways studied in the project.

Living Labs in 14 European Pilot Regions in 10 European countries will be the central element to generate new insights into rural diversity and societal transformations. RUSTIK’s Living Labs will work on the identification of new data, methods of data collection, combined with current data sources to set up relevant indicators. The project will also focus on data integration and dissemination, to make information and analysis accessible and valuable for actors and policymakers; and to improve rural impact assessment. The final goal is to enhance policy strategies and governance structures. To do so, 3 sequential phases: situational review, data experimentation, and policy learning are envisaged.

This week the academic partners of the project got together for the kick-off meeting organised in Frankfurt by the project coordinator, the Institute for Rural Development Research (IfLS).

A multidisciplinary consortium
The consortium involves 30 partner organisations. Eight universities and four research institutes are providing scientific expertise within the fields of rural development, spatial planning and reporting, policy process, climate change and sustainability; two knowledge-based SMEs contribute to this with ready-to-apply technologies and approaches; and two NGOs act as intermediaries between university resp. SMEs.

Local and regional embedded partners ensure a practice-oriented implementation of the project. This comprises partners from five local or regional public administration, two local action groups (LAGs), three business associations and three regional development agencies.

Two European umbrella organisation representing rural mountainous stakeholders and regions, Euromontana,, and the European LEADER association for rural development, ELARD, are key multipliers towards other European regions and particularly support the dissemination towards the European Union.

The consortium efforts will contribute to enhancing existing European policy tools and approaches, most of all to support the European Green Deal, the European Digital Strategy, the European Pillar of Social Rights and the EU Long-Term Vision for Rural Areas of the European Union, the EU Cohesion policy, the common agricultural policy, and, in particular, the European agricultural guarantee fund (EAGF).

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