RUSTIK at the 10th EUGEO Congress: Exploring Rural Transitions in a Changing Europe

The RUSTIK project will contribute to the upcoming 10th EUGEO Congress, taking place from 8–11 September 2025 at the Austrian Academy of Sciences in Vienna. Under the theme “Geographies of a Changing Europe”, the event will bring together geographers from across the continent to address Europe’s complex territorial and social transformations. 

RUSTIK is taking part in the scientific programme with Session 106: The relevance of diverse information collection in research on transition of rural areas, scheduled for Wednesday, 10 September 2025 (09:00–10:30). The session is chaired by Prof. Ewa Korcelli-Olejniczak and Prof. Jerzy Bański, and features contributions from RUSTIK Living Labs in Austria, Slovenia, Serbia, and Poland. 

Session Focus: How We Know What We Know 

The aim of the session is to explore the role that different data collection methods—both quantitative and qualitative—play in shaping how knowledge is built around rural transitions. Rather than focusing solely on the findings of research, the session will spotlight the “how”: how data is gathered, how participatory methods are implemented, and how research processes influence both the outcomes and the territories themselves. 

Drawing on experiences from RUSTIK’s pilot regions, participants will discuss how data collection tools and methods affect participatory action research, and reflect on questions of transferability, universality, and replicability. The session invites a methodological dialogue on the tools and approaches that can meaningfully support the transitions of rural and peri-urban areas across Europe. 

Presentations from RUSTIK Partners 
  1. Combining Data and Stakeholder Engagement to Support Rural Transitions
    Living Lab: Nockregion-Oberkärnten, Austria
    Karin Schroll, Daria Ernst, Ingrid Machold (Federal Institute of Agricultural Economics, Rural and Mountain Research)
    A mixed-methods approach to mapping and understanding the role of small rural businesses, with a focus on spatial data and participatory validation through mapping workshops. 
  2. Supporting Social Entrepreneurship and Food Redistribution: A Modelling Approach
    Living Lab: Osrednjeslovenska, Slovenia
    Matic Soklič, Emil Erjavec, Ilona Rac (University of Ljubljana)
    Development of a system dynamics model connecting food redistribution to social impact, combining logistics data with qualitative insights from a social cooperative. 
  3. A Living Lab Approach in Functional Rural Areas
    Living Lab: Radomski Subregion, Poland
    Marcin Mazur, Ewa Korcelli-Olejniczak (Institute of Geography and Spatial Organization PAS)
    An exploration of methodological experimentation in a socially challenged region, highlighting the integration of bottom-up knowledge and formal data sources. 
  4. Developing an Inclusive Short Food Supply Chain to Meet Tourism Demand
    Living Lab: Zaječar District, Serbia
    Natalija Bogdanov, Saša Todorović (University of Belgrade – Faculty of Agriculture)
    Use of surveys, social network analysis, and spatial mapping to connect local food producers with tourism demand, aiming to build resilient, short supply chains. 

The session supports RUSTIK’s overarching goal to co-produce data-driven and context-sensitive knowledge that empowers rural communities and informs better policy-making. Participation in the EUGEO Congress offers a valuable opportunity to engage with the broader geographical research community on methods, practices, and the future of rural transitions in Europe. 

Fostering Social Inclusion and Tackling Food Waste in Slovenia’s Osrednjeslovenska Region

The Osrednjeslovenska region in Slovenia, with 25 municipalities and nine urban settlements, faces diverse challenges despite being densely populated. While some areas have well-developed central functions, others lack essential services, impacting living standards and increasing traffic congestion.

The Rustik Living Lab (LL) in Slovenia targets food loss and waste (FLW) and its connection to social inclusion and entrepreneurship. These issues were chosen for their societal relevance and to leverage partners’ strengths. The LL aims to address data gaps regarding rural poverty, access to food, and subjective quality of life.

Living Lab Challenge

The LL aims to link partners’ expertise in FLW and social inclusion to address the real-time acquisition of excess food and its redistribution to underprivileged rural segments. By assessing the impact on subjective well-being, the LL seeks to explore how social innovation in FLW management can improve the quality of life in vulnerable rural communities.

Rationale

The chosen challenge reflects societal importance and partner expertise, focusing on dignity and social inclusion. Poverty, social exclusion, and limited access to quality food are more pronounced in rural areas. Urban areas may contribute significantly to FLW, presenting an opportunity for mutually beneficial relationships.

Data on FLW are often outdated, while information on social exclusion in rural areas is limited. Current estimates suggest around 10% of people are at risk of poverty in the region. Examining subjective well-being and social inclusion requires new approaches and social innovation.

Policy Relevance

Policy measures to mitigate poverty and FLW can benefit from concrete data on FLW prevention and subjective well-being improvement. Improved well-being could address other policy issues like rural out-migration and limited access to services. The LL aims to develop replicable good practices for policy implementation.

Research Questions

  • How can excess food be provided to those in need while preserving dignity and promoting social inclusion?
  • What is the relationship between food, access to food, and subjective well-being, and how can it be measured?

Data gaps exist in real-time information on excess food availability and the needs of rural communities. Acquiring sensitive data ethically and ensuring confidentiality pose challenges.

Emerging software solutions offer insights into food waste mitigation. Consultations with institutions working with marginalized groups will explore ways to reach individuals in need while protecting confidentiality and dignity.

The Rustik Living Lab in Slovenia addresses pressing societal issues by tackling FLW and promoting social inclusion. By leveraging data and social innovation, the LL aims to create replicable good practices that inform policy and improve the well-being of rural communities.