The UK RUSTIK Regional Dissemination Event, held on 20 November 2025 at the historic Blackfriars Priory in Gloucester, brought together around 40 participants representing research, local government, community organisations, and policy. Titled “Creating Sustainable Rural Futures through New Data and Tools,” the half-day workshop explored how innovative data approaches and participatory mapping can inform more resilient and inclusive rural strategies.
Opening and Context
The event opened with welcoming remarks from Professor Matthew Reed, Director of the Countryside and Community Research Institute (CCRI) and Head of Research at the University of Gloucestershire. His introduction set the tone for an afternoon focused on rural sustainability, grounded in both regional experience and wider European collaborations.
Participants then received updates from the UK Living Labs across the RUSTIK and GRANULAR projects. Speakers included Daniel Keech and Katarina Kubinakova (Gloucestershire Living Lab), Aimee Morse (Monmouthshire Living Lab), Demelza Jones (Monmouthshire County Council), and Jonathan Hopkins (James Hutton Institute, GRANULAR Scotland Living Lab).
Insights from the Living Labs
1. Monmouthshire Living Lab – Understanding demographic change
Aimee Morse and Demelza Jones presented a data experiment on demographic change implemented as part of the Living Lab, exploring ways to achieve better demographic balance by retaining and attracting younger working-aged people to live and work in the county. Their three-step approach included:
- Developing a prototype dashboard, using Welsh Index of Multiple Deprivation data and satellite imagery.
- Gathering new data with Maptionnaire, targeting residents aged 16–44 to address gaps in existing datasets. Several interviews and focus groups were conducted to complement the survey.
- Analysing results to support local planning and decision-making.
Key issues affecting liveability for younger residents included high housing and living costs, limited educational and employment opportunities, public transport constraints, and a lack of social, leisure, or retail options. Positive comments highlighted green spaces, access to the countryside, and a peaceful, safe environment.
The findings provide Monmouthshire County Council with a baseline dataset on a group they previously had little information about, offering granular insights that can support decisions where “official statistics flatten local rural variations.”
Next steps include linking findings with the UKRI-funded Rural Wales Local Policy and Innovation Partnership, contributing to the Well-being of Future Generations Act regional wellbeing assessment, and undertaking deeper research on the public transport needs of younger working-age residents.
2. GRANULAR Scotland – New rural data for policy
From the James Hutton Institute, Jonathan Hopkins presented work from the GRANULAR project’s Scottish Living Lab. With 24 partners, 7 Living Labs, and 9 replication labs, GRANULAR focuses on generating spatially detailed rural knowledge.
Hopkins discussed research on:
- Drivers of rural wellbeing advantages in Great Britain.
- Daily mobility patterns and accessibility.
- Rural proofing in collaboration with Ecorys.
The team confirmed the “rural wellbeing advantage”, a paradox where rural areas report higher subjective wellbeing despite reduced access to services—using a broad suite of geographic, socioeconomic, and environmental variables.
3. Gloucestershire Living Lab – Digital inclusion and data innovation
The Gloucestershire Living Lab team, represented by Daniel Keech and Katarina Kubinakova, presented work on digital transition challenges in the county’s four rural districts (additionally, there are two mainly urban districts in the county). Partnering with community-sector providers, a smart dashboard was developed by the University of Gloucestershire team enabling users (predominantly voluntary sector organisations) to import datasets, clean data, and perform analyses based on geographical levels. The dashboard also supports cross-reference analysis across different datasets and includes heat-map visualisation for both numerical and categorical data.
The Gloucestershire LL team also briefly presented some preliminary findings from their recent online survey linked to decentralised rural proofing of the DIIIS. The survey shows that most digital support is directed towards vulnerable people, and that organisations targeting rural areas consistently report greater difficulty due to resource constraints and a rapidly changing public-service environment.
A key takeaway: fine-grain data doesn’t always inform policy, but the dashboard marks a significant improvement in rural data analysis, though its success also depends on social innovation and clearer strategic direction for rural digital transformation.
Panel: Mapping Tools for Policy and Engagement
A panel discussion chaired by Demelza Jones brought together:
The panel explored how mapping tools, participatory surveys, creative place-based methods, and continuous community dialogue can strengthen evidence-based policy. Scott Orford showcased work using poetry, videos, storytelling, and open-street mappers to mobilise community insights. Asta Hiippala highlighted the importance of ongoing dialogue rather than one-off extraction of data, noting how some cities, such as Helsinki, publish anonymised results openly to encourage transparency.
After the break, lightning talks provided additional examples of how local data can support rural policy development and informed the day’s final activity: group discussions.
Rural Wales Local Policy and Innovation Partnership – Strengthening evidence for policy
The Rural Wales LPIP‘s work on building a wellbeing economy for rural Wales, with a focus on inclusive and sustainable growth was presented by Matthew Reed, on behalf of Professor Michael Woods (Aberystwyth University) and Scott Orford.
The projects approach includes:
- Strengthening the evidence base for rural policymaking.
- Community-led action research, enabling communities to identify local issues, design research, and use evidence.
- A new LPIP data hub, designed to support stakeholders across rural Wales.
This work complements that of the RUSTIK Living Labs by expanding data access and improving regional policymaking capacity.
Closing remarks
The afternoon concluded with group discussions and a plenary session led by the RUSTIK UK team, summarising key takeaways on how local data, community-driven engagement, and fine-grained analysis can contribute to more resilient rural futures.
Building on earlier RUSTIK workshops in Galicia and Finland, the UK event reinforced the importance of collaboration, knowledge exchange, and adaptive, data-informed strategies in navigating demographic, digital, and environmental transitions.